Run Details

State

Completed

Started At

October 13, 2026 at 08:17 PM

Completed At

October 13, 2026 at 08:18 PM

Duration

1 minute

Headline

Top Producer Podcast: Bill Sauter, SBG Ag

Data Preview

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  "title": "Top Producer Podcast: Bill Sauter, SBG Ag",
  "filter": {
    "keywords": [],
    "match_mode": "any",
    "match_fields": [
      "title",
      "description"
    ],
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  },
  "source": "youtube",
  "channel": {
    "url": "https://www.youtube.com/@FarmJournal",
    "title": "Farm Journal",
    "handle": "farmjournal",
    "channel_id": "UCqTizkFSbhBojVtIkjMEoZQ"
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  "matched": true,
  "insights": {
    "risks": [
      "Government regulations and costs make organic certification challenging for new products.",
      "Farmers face stress from drought, too much rain, wind, or pests."
    ],
    "topics": [
      "Agriculture",
      "Farm Management",
      "Agricultural Products",
      "Water Management",
      "Micronutrients",
      "Crop Yields",
      "Profitability",
      "Organic Farming",
      "Family Farming",
      "Business Development",
      "Entrepreneurship",
      "Mentorship"
    ],
    "summary": "Bill Sauter, owner of SBG Ag, discusses his background in agriculture and his current business, which distributes water management surfactants and micronutrients to farmers. He emphasizes the importance of these products in increasing yields and profitability, especially during challenging times with fluctuating crop prices and input costs. Sauter highlights his commitment to helping farmers succeed and his long-term vision for expanding SBG Ag's reach across the US, including exploring organic product lines.",
    "entities": [
      {
        "name": "Paul Neiffer",
        "type": "person",
        "context": "Host of the Top Producer Podcast and Farm CPA"
      },
      {
        "name": "Bill Sauter",
        "type": "person",
        "context": "Guest, owner of SBG Ag"
      },
      {
        "name": "SBG Ag",
        "type": "organization",
        "context": "Bill Sauter's company, distributes agricultural products"
      },
      {
        "name": "Omaha, Nebraska",
        "type": "region",
        "context": "Location of SBG Ag and Bill Sauter's residence"
      },
      {
        "name": "Iowa",
        "type": "region",
        "context": "Paul Neiffer's farm location, Bill Sauter's childhood home"
      },
      {
        "name": "Northwest Iowa",
        "type": "region",
        "context": "Area where Bill Sauter grew up on a farm"
      },
      {
        "name": "Okoboji",
        "type": "region",
        "context": "Location in Northwest Iowa"
      },
      {
        "name": "Storm Lake, Iowa",
        "type": "region",
        "context": "Location in Northwest Iowa"
      },
      {
        "name": "Pocahontas, Iowa",
        "type": "region",
        "context": "Location in Northwest Iowa"
      },
      {
        "name": "University of Minnesota",
        "type": "organization",
        "context": "Bill Sauter's first college"
      },
      {
        "name": "Minnesota Gophers",
        "type": "organization",
        "context": "Basketball team Bill Sauter aspired to play for"
      },
      {
        "name": "Creighton University",
        "type": "organization",
        "context": "University where Bill Sauter finished his college education"
      },
      {
        "name": "Chicago",
        "type": "region",
        "context": "City where Bill Sauter lived and worked in the floor covering industry"
      },
      {
        "name": "Color Tile",
        "type": "organization",
        "context": "National floor covering company Bill Sauter worked for"
      },
      {
        "name": "O'Harkel / Omaha Hardwood Lumber Company",
        "type": "organization",
        "context": "Midwest distribution company for cabinets, countertops, and floor covering, founded 1898, where Bill Sauter later took ownership"
      },
      {
        "name": "Midwest Optimal Ag and Turf",
        "type": "organization",
        "context": "Larger entity SBG Ag is part of"
      },
      {
        "name": "Absa",
        "type": "concept",
        "context": "Brand of water management surfactant"
      },
      {
        "name": "Neutra Plant",
        "type": "concept",
        "context": "Brand of micronutrients"
      },
      {
        "name": "Kansas",
        "type": "region",
        "context": "State where SBG Ag products are distributed"
      },
      {
        "name": "Missouri",
        "type": "region",
        "context": "State where SBG Ag products are distributed"
      },
      {
        "name": "Minnesota",
        "type": "region",
        "context": "State where SBG Ag products are distributed"
      },
      {
        "name": "South Dakota",
        "type": "region",
        "context": "State where SBG Ag products are distributed"
      },
      {
        "name": "South Texas",
        "type": "region",
        "context": "Area where SBG Ag is beginning to work with cash crop people"
      },
      {
        "name": "Kentucky",
        "type": "region",
        "context": "State where SBG Ag is making initial contacts"
      },
      {
        "name": "Arkansas",
        "type": "region",
        "context": "State where SBG Ag is making initial contacts"
      },
      {
        "name": "Indiana",
        "type": "region",
        "context": "State where SBG Ag is making initial contacts"
      },
      {
        "name": "Yuma, Colorado",
        "type": "region",
        "context": "Location of Irrigation Research Foundation"
      },
      {
        "name": "IRF (Irrigation Research Foundation)",
        "type": "organization",
        "context": "Organization that conducts irrigated and dry land testing for seed and chemical companies"
      },
      {
        "name": "Colorado State University",
        "type": "organization",
        "context": "University connected to IRF's testing"
      },
      {
        "name": "Bob",
        "type": "person",
        "context": "Bill Sauter's father-in-law"
      },
      {
        "name": "Ann",
        "type": "person",
        "context": "Bill Sauter's wife"
      },
      {
        "name": "Stephen",
        "type": "person",
        "context": "Bill Sauter's youngest son"
      },
      {
        "name": "Matt",
        "type": "person",
        "context": "Bill Sauter's oldest son"
      },
      {
        "name": "Peter",
        "type": "person",
        "context": "Bill Sauter's business partner at O'Harkel, a CPA"
      },
      {
        "name": "Joe",
        "type": "person",
        "context": "Sales manager at O'Harkel"
      },
      {
        "name": "Cheryl",
        "type": "person",
        "context": "CFO at O'Harkel"
      }
    ],
    "sentiment": "bullish",
    "confidence": 0.95,
    "key_points": [
      {
        "point": "Farmers are currently working at full capacity due to 8-10 days of dry weather, following earlier rain.",
        "timestamp": "00:00:38",
        "importance": "medium"
      },
      {
        "point": "Paul Neiffer's non-GMO beans yielded about 70 bushels per acre.",
        "timestamp": "00:01:07",
        "importance": "low"
      },
      {
        "point": "Bill Sauter grew up on a small farm in Northwest Iowa, an area characterized by black dirt and dry land farming.",
        "timestamp": "00:01:40",
        "importance": "medium"
      },
      {
        "point": "Bill Sauter's company, SBG Ag, distributes two main brands: Absa (water management surfactant) and Neutra Plant (micronutrients).",
        "timestamp": "00:04:17",
        "importance": "high"
      },
      {
        "point": "Absa and Neutra Plant products have been around for 35-40 years and help with better application of herbicides/insecticides, root development, and stress relief for plants.",
        "timestamp": "00:04:24",
        "importance": "medium"
      },
      {
        "point": "SBG Ag's products are used on corn, soybeans, alfalfa, and wheat in Iowa, Nebraska, Kansas, Missouri, Minnesota, and South Dakota.",
        "timestamp": "00:05:04",
        "importance": "medium"
      },
      {
        "point": "The products helped Bill Sauter's family farm remain profitable and increase yields during periods of low corn/soybean prices and high input costs.",
        "timestamp": "00:06:40",
        "importance": "high"
      },
      {
        "point": "SBG Ag is exploring opportunities in cash crops in South Texas and the cotton industry, and has made initial contacts in Kentucky, Arkansas, and Indiana.",
        "timestamp": "00:07:15",
        "importance": "medium"
      },
      {
        "point": "SBG Ag has the capacity to do business across all 48 contiguous US states.",
        "timestamp": "00:07:34",
        "importance": "medium"
      },
      {
        "point": "SBG Ag is in the testing phase for organic versions of their products, but current government regulations and costs make certification challenging.",
        "timestamp": "00:07:55",
        "importance": "medium"
      },
      {
        "point": "The Irrigation Research Foundation (IRF) in Yuma, Colorado, conducts independent irrigated and dry land testing for major seed and chemical companies, including SBG Ag's products.",
        "timestamp": "00:09:48",
        "importance": "medium"
      },
      {
        "point": "Bill Sauter's philosophy is to build long-term relationships with farmers by helping them solve specific challenges and improve their bottom line.",
        "timestamp": "00:11:35",
        "importance": "high"
      },
      {
        "point": "Bill Sauter's family farm is a century farm, passed down through multiple generations.",
        "timestamp": "00:19:14",
        "importance": "medium"
      },
      {
        "point": "Bill Sauter's youngest son, Stephen, has expressed interest in farming someday.",
        "timestamp": "00:16:51",
        "importance": "low"
      },
      {
        "point": "Bill Sauter's definition of success is helping others accomplish their goals and realize their dreams, believing that helping enough people succeed will lead to personal reward.",
        "timestamp": "00:33:50",
        "importance": "high"
      }
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        "note": "Price per acre when Bill Sauter transitioned the family farm in the 80s/90s",
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      {
        "note": "Price per acre at which Bill Sauter's father-in-law said he could sell the farm",
        "value": "10000",
        "instrument": "Farmland",
        "level_type": "other"
      }
    ],
    "time_horizon": "long_term",
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  "description": "In today's podcast Paul has a conversation with Bill Sauter of SBG Ag. Bill has an interesting background of being a business owner distributing cabinets but started SBG Ag back in 2010 and expanded it after selling in business in 2020.",
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  "published_at": "2026-10-13T20:03:05Z",
  "thumbnail_url": "https://i.ytimg.com/vi/SmAXSrUEO74/hqdefault.jpg",
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